PART 1 - Amateur Vs Professional Video Production: 5 Ways To Tell The Difference
Video permeates every corner of our lives, with smartphone cameras transforming everyone into potential content creators. Yet, amidst this flood of content, how much of it meets the standards of true quality? Distinguishing professional-grade content from the rest doesn't require expertise. In this blog series, we'll unveil the five telltale signs that a video has been crafted by seasoned production professionals.
AUDIO & VISUAL QUALITY
This is an important one! You can’t fake quality when it comes to the raw footage: As the foundational aspect of any video project, the footage and audio needs to be on point. It is instantly apparent when corners have been cut in this area, and is very difficult (often impossible) to hide in post-production. These days it’s so easy to pick up a phone or camera and start filming, but amateur video production often lacks the proper equipment and know-how to create professional looking content.
At June Films, we only ever work with carefully selected, industry-standard equipment: This includes everything from the cinema cameras we use, to the razor sharp lenses, precise microphones, and prime lighting. All of this to ensure that the footage and audio we capture is crisp, clear and ready to be moulded into any project.
Additionally, our skilled crews know which lens to use for specific shots, the importance of getting the correct white balance, and how to set up an interview to collect the clearest audio. At the end of the day, the use of high-quality footage communicates a refined, professional, and deliberate branding to your viewers and customers. It’s why we specialise in creating outstanding content to help your brand cut through the noise.
Stay tuned for the next blog post all about the importance of good STORYTELLING!
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